[per • soh •næ]
"In the study of communication, persona (plural: personae) is a term given to describe the
versions of self that all individuals possess. Behaviors are selected
according to the desired impression an individual wishes to create when
interacting with other people. Therefore, personae presented to other
people vary according to the social environment the person is engaged
in, in particular the persona presented before others will differ from
the persona an individual will present when he/she happens to be alone."
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